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A “coastal classic” with a sink rate of a foot per second. Great lure for fishing the beaches, deep grass flats or channels. Precise weight distribution and body design creates life-like action for terrific results. Model: S52MR Length: 3-5/8″ Weight: 3/8 Oz. Depth: 3-8’+

Soft jerk baits are known fish catchers and the Tiny Fluke from Zoom Baits is one of the premier baits on the market today. The natural fish shape is attractive to all kinds of fish in both fresh and salt water but big bass really like them. Because of their streamlined shape they glide and…

Although they cant see it at first, predators in the neighborhood can feel its pulse, the Z-Man Evergreen Chatterbait JackHammer Stealth Blade delivers a sweet tune that pings lateral lines and incites mandibles to snap. The driving force behind the patented new ChatterBait design, a clear polycarbonate blade produces a totally different sound and vibration,…

Berkley Fusion19 hooks are targeted to everyone from the novice to the avid angler. The Baitholder is a multi-species hook that allows the angler to secure a bait firmly to a shank for multiple applications. Each front of every package provides bait recommendations. Needle point with SlickSet Coating for easier penetration Double barbed shank to…

Designed and tested by two-time Bassmaster Classic Champion, Jordan Lee, the Berkley Powerbait Champ Swimmer Swimbait provides a lifelike swimming action and an ultra-realistic look that is second-to-none. Molded with a baitfish inspired body shape and a large paddle tail, the Berkley Powerbait Champ Swimmer Swimbait displaces a tremendous amount of water and produces a…

Packed full of innovative features, the 13 Fishing Pleasure Shad Swimbait is ideal for stimulating a predatory feeding response from fish and for putting big fish in the livewell. Made from a hybrid dual density soft plastic that features heavily salted plastic in the belly and a floating plastic on top, the 13 Fishing Pleasure…

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